Steps To Writing A Successful Article-3

5. Categories and Tags - Categories are
for grouping post topics together. Tags
provide a useful way to group related
posts together and to tell readers
what a post is specifically about. Tags
also make it easier for people to find
your content. Learn more about
Categories vs. Tags. Most of time, I
only use categories ... just a personal
preference. You are welcome to use
this feature however you like. You
can also create custom menus from
categories and tags. See below:

 

6. Featured Image - Adding an image
to your page is a fantastic way to
visually share with your reader what
your article is about. Images are also
great for search engines. When you
site is setup properly, search engines

will index your images in their results
pages. You don't always have to use
the featured image tool; you can also
use the "Add Media" tool provided by
WordPress. This allows you to add
the images that you like anywhere on
the page. The content of this section
includes images throughout. What's
critical is edit the image details such
as:
a. URL (change name before
uploading to WP - use keyword)
b. Title
c. Caption (optional)
d. Alt Text
e. Description 

7. Publish - That's pretty much it to successfully creating content as an article marketing strategy. The very last thing that you will want to do is upload your article to an article directory like EzineArticles (follow the instructions there). The steps above will help you develop a strong content marketing strategy should you choose to incorporate articles into your marketing media schedule. Other Types of Content There are other types of content that you develop using the same content from the article here (without affecting your SEO), such as: a. Summary/Excerpt Articles b. Summary/Excerpt Presentations c. Article Presentations d. Videos e. Press Releases f. Newsletters g. More, etc.