Steps To Writing A Successful Article 02

2. Article Title - Write the title of your article. Be sure to include the same keyword in the
title. Also, make sure the Permalink (in the URL - below title in WordPress) displays your
keyword too. For example, if my keyword and title is "Article Marketing, then my URL is http://
marketingmediaplanner.com/article-marketing/. See how "article-marketing" is in the URL
address. Wherever you use a space, WordPress SEO converts that space to a dash (or you
can customize to another symbol in WordPress SEO Settings). See example below:


3. Body - Write body of your content as described above. Use the three primary parts mentioned
above. Use keywords sparingly:
a. Introduction - Use keyword 1 time.
b. Body - Use keyword 2 times maximum.
c. Conclusion - Use keyword 1 time.
4. Description/Excerpt - This is also known as Meta description. It should be completed after you
write the body of the article. Be sure to include your keyword 1 time in this section. Depending
on how you setup the WordPress SEO by Yoast tool, it will affect how your description is
displayed. I prefer to set the Titles & Metas to read the WordPress excerpt. This way, my
excerpts are automatically displayed in the WP SEO tool in the Snippet Preview section. See
the example in step 1, and view examples below for titles & Metas, and WordPress Excerpts: